WHO’S PART OF THE TEAM?
Prunelle is a furniture store created by a small group of Montreal collectors who share a passion for twentieth century designs. Our purpose is to offer mid-century quality furniture inspired by the most famous designs and carefully crafted at an affordable price.
After many years as collectors, we started our family business in 2003 and sell Bauhaus-style and modern mid-century classic furniture online. Our collection includes furniture, lamps, rugs, clocks, mirrors, accessories for the home and kids, and also a few fascinating trinkets. We have extensive knowledge of the products we sell because they are ours. We monitor the way they are manufactured to make sure that they follow designers’ initial visions.
The furniture we have in stock is friendly to most budgets and comes available in all the colours of the rainbow! Our items can be found in many homes, restaurants, home decor magazines, and businesses around Quebec and elsewhere. Customer satisfaction is paramount to us and we promise you quality service. The team at Prunelle is at your service to answer your questions and help you before and after your purchase, offering assistance in French, English, Chinese, Greek, Italian, and if you’re lucky, maybe even Spanish. We will let you know if we learn more languages!
The collection is available on the prunelle.ca website or at our store located on 8493 Decarie Blvd in Montreal. You can always write us at email@example.com or call us at 514 905-9949 (Montreal) or toll-free anywhere in Quebec at 1 844 282-3744.
WHY DO BUSINESS WITH PRUNELLE.CA?
To get instant satisfaction! Most of our inventory is ready to ship. We seldom depend on exterior providers. On our website, the real-time inventory allows you to know immediately if our beautiful furniture, chairs, bar chairs, clocks, lamps, carpets, mirrors, or the Magic Sketch Original Screen are ready to ship within 24 hours from our Montreal warehouse.
We stand out because we travel the world to find interesting products that help you express your own style and personality with home decor. If we cannot find an item, we will build it. We offer a large variety of quality brands known for their intricate details and design aesthetics. Many models are exclusive to us and meet our strict standards. In most cases, if you’re looking for a particular colour or fabric, we will be able to help you personalize your new dining room, living room, or office. We are not shy about showing off our products.
Each picture on our website displays the actual product on sale, no catch. Come and visit us at the store to see the quality of our products for yourself and how they stand out from the crowd. All our materials are drawn from various leather, wool, cashmere, and wood qualities. Browse our fantastic selection of home accessories to find the perfect hostess gift or to refresh your own space. Our furniture store’s reputation is to offer quality products.
Our work has been featured in various home decor magazines throughout the years, such as Maison et Demeure, Décormag, Chez Soi, House and Home, Style at Home, and Dwell, to name just a few. La Presse has also written about us. Delivery of furniture in Quebec is free for almost everything when you spend $100 or more. And when we become acquainted, you will be the first to know about our new products, our special offers, and promotions we offer from time to time. Just for fun!
MID-CENTURY MODERN DESIGN
The Bauhaus and modern styles from the mid-20th century appeared respectively after the First and Second World Wars. The lack of financial and material resources forced designers to adapt new technologies and production techniques in order to create useful products meant for a large public. These difficult times forced the development of new yet simple furniture designs that became timeless. The wars and unsettled global economies created an environment in which these simple and timeless furniture designs flourished thanks to their natural beauty. These designs, full of history, remind us of our past and remain prominent in society today: TV shows like Mad Men made the style popular; a Lubriderm commercial presented “Egg Chair by Arne Jacobsen”; a Stella Artois commercial featured the “Tulip Chair by Eero Saarinen”; and animated versions of Modern mid-century furniture play a part in The Incredibles from Pixar Studios.
The Eames Armchairs probably have had the most TV appearances: the long chair and ottoman from Frasier; the CNN interview between Wolf Blitzer and President Jimmy Carter; guests’ armchairs on The Daily Show with Jon Stewart; in the video clip “Countdown” by Beyoncé; and the show Archer by FX. A couple of years ago, it was even possible to put an “Eames” postage stamp on your mail. We have provided furniture to Hollywood blockbusters such as Lucky Number Slevin, shot in Montreal, Wolverine, X-Men: Days of Future Past, and an upcoming Kevin Spacey movie.
The Bauhaus movement was at the forefront of mid-century design technique and theory. Architects from that time were visionaries who created furniture as continuations of their art. “Shape must follow purpose” and “less is more” were born from Bauhaus design principles emphasizing clean corners and pure lines, with materials such as polished steel and leather. Marcel Breuer had the idea to manufacture furniture in metallic tubes by examining his bicycles’ handlebars. According to him, these materials were as comfortable as the traditional fillings, but were lighter, cheaper, and more hygienic.
During the mid-century modern period, designers constructed the look of the future. Materials like glass fiber, curved plywood, die-cast aluminum alloy, acrylics, and plastics (then only considered as industrial backs) were transformed into unconventional home furniture with organic shapes. The goal was to build several inexpensive products, meant for businesses or homes, with original styles and pure lines. The most popular designs are still important today and are shared by American and Scandinavian designers of that time.
Not only do we offer exceptional decor brands and home accessories, but we also know a great deal about the manufacturing process of our furniture and lamps. When the original designs were manufactured during the last century, one of the objectives was to produce efficiently and not expensively, which makes us wonder why today’s authorized furniture is so costly. Over the last decades, technology has allowed us to find more efficient ways to re-create these classic designs. We work with small factories that offer their employees fair salaries and use the best materials the world has to offer. Throughout the years, our production has been established in Brazil, Italy, China, India, Canada, and the United States.
The quality of raw materials and their manufacturing vary on the market. Products are not all the same, even if many online shops claim to supply the best. During the 12 years in which we have manufactured home furniture, we have visited every factory in person to verify that our strict norms are respected regarding their quality and original design specifications.
Our employees work diligently to inspect every shipment and when designing new pieces. That way, we are always the first to offer innovative products on the market. We are proud to say that because production techniques and efficiency have evolved during the last decade, the majority of our furniture and lamps are presently made in China, a country full of qualified workers.
People think that products made in China are “cheap” and like to recount an old saying: “you get what you pay for.” In fact, many luxury brands produce their goods in China, and like us, they wisely choose the country’s best factories. Most of the raw materials are imported North American and European wood, wool and cashmere from New Zealand and Denmark, stainless steel from Korea, and leathers from Italy.